When Ray Kroc started building the McDonald’s empire in 1956, he never thought of himself as being in the hamburger business.
To him, it was not the hamburgers which were his product; it was the systems he created that would sell
These systems (or what you might call the ‘business blueprint’) consisted of detailed procedures, duplicatable processes, and
accompanying training that made running the McDonalds business as easy as possible.
That doesn’t mean you’re guaranteed success with a McDonalds franchise, but it does mean you have a much higher likelihood of
succeeding than if you try to start a hamburger business yourself from scratch.
Today, if you want to buy a McDonalds you’re looking at an investment of close to $1m or more, depending on where it’s located.
And so far, a lot of people have bought in.
Did you know there’s over 30,000 McDonalds outlets around the world today? (at close to $1m each, you do the math on that)
Many are in America, but they’re also all over Asia, Europe, Australia…
In fact, the famous Golden arches logo is more recognized across the planet than the symbol of christ!
When you think about it, McDonalds as a company are in the high-ticket sales business.
Each time they sell a unit, they’re bringing in close to 7 figures.
In the online marketing world, you can also be in the high-ticket sales business.
And you should be too.
It’s far easier to find a few high-paying customers to create an annual 6 figure per year income, than trying to sell dirt cheap products for
$10 or less to the masses.
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